Sunday, April 24, 2016

During one of our ABEL sessions I was introduced to this group and this video, and wanted to learn more about them.

Besides being raised in a Jazz family, and being from Chicago, the website doesn't easily reveal too much background on the group. The visuals in the video bring up clear political ideology which is either informed or contrasted by the music, I'm not entirely sure yet. Obviously, the video is mocking a certain time period with a certain political theme. However, the moments of the group jamming out between the politically charged imagery seems contradictory to what the intended message might be.

In terms of marketing though, the image and the idea behind it is clear. However, you really have to appreciate the period stylings of the video, and the definitely feeling that it invokes.

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